Michelob ULTRA® to become the Championship’s Official Beer
JACKSON, Miss. (August 19, 2019)—The Sanderson Farms Championship is excited to announce that Jackson-based Southern Beverage Company, distributor of Michelob ULTRA, has joined the 2019 PGA TOUR event as the official sponsor of The ULTRA Club on the 5th Green. The Sanderson Farms Championship will be held at The Country Club of Jackson, September 16-22, 2019.
The 5thGreen is a new location for concessions area and open to the public. Michelob ULTRA will be the Official Beer of the Sanderson Farms Championship.
“We are thrilled to have Southern Beverages and Michelob ULTRA sponsor The ULTRA Club now on the 5th Green,” said Steve Jent, the tournament’s executive director. “The ULTRA Club will have beer and non-alcoholic beverages, along with light snacks available for purchase. Along with Michelob ULTRA we’ll be serving other Southern Beverage Company beers in all concessions and at parties/events during the week. We greatly appreciate the Costas family joining us in our charitable giving endeavors.”
Since 1994, Century Club Charities has served as the host organization for the event, made a charitable impact of $2.235 million in 2018 alone for Mississippi charities. Now in its 52nd year, Mississippi’s largest professional sporting event has raised over $15 million for charity, primarily Friends of Children’s Hospital, a non-profit organization created to support Batson Children’s Hospital, part of Children’s of Mississippi.
“Southern Beverage Company is honored to team up with the Sanderson Farms Championship as The ULTRA Club sponsor and as the provider of the event’s Official Beer,” said Theo P. Costas Jr., CEO of Southern Beverage Company. “We are proud to support the event and its primary charitable recipient, Friends of Children’s Hospital, part of Children’s of Mississippi, as well as other charities throughout our state.”
About Southern Beverage Company
Southern Beverage Company, Incorporated is a large wholesaler of Anheuser-Busch In Bev products with five distribution centers and over two hundred sixty employees. They cover 45 routes to distribute their drinks to 2,100 customers in 32 counties within Mississippi and are constantly looking to expand their brand base and find better ways to do business.
About The Sanderson Farms Championship
The Sanderson Farms Championship is an annual stop on the PGA TOUR hosted by Century Club Charities, a non-profit, 501(c)(3) organization whose mission is to promote the game of golf for the benefit of charity. The tournament’s primary beneficiary is Friends of Children’s Hospital, a non-profit organization created to support Batson Children’s Hospital, part of Children’s of Mississippi. The tournament has been part of the PGA TOUR schedule since 1968 and is now in its ninth year as a part of the FedExCup. Sanderson Farms (NASDAQ:SAFM), the nation’s third largest poultry producer based in Laurel, Miss., is the title sponsor.